Why is Race/Ethnicity asked this way?

We offer standard wording consistent with measurement guidance in different countries.
In the U.K, we base our categories off this guidance:

  • Asian/AsianBritish
  • Black/African/Caribbean/Black British
  • Mixed/Multiple Ethnic Groups
  • White
  • Other (Specify)


In the U.S. we base our categories off the latest guidance for EEO-1 reporting:

  • Asian
  • American Indian or Alaska Native
  • Black or African American
  • Hispanic or Latino
  • Native Hawaiian or Other Pacific Islander
  • White (Not Hispanic or Latinx)
  • Two or More Races (Not Hispanic or Latinx)
  • Other (specify)

NOTE: (Small to midsize organizations often do not include American Indian/Alaskan native or Native Hawaiian or Pacific Islander categories unless they are specifically addressing these populations or need EEO-1 reporting; this is because minorities often fear their answers are identifiable if they expect being an “only” in a category)

In other countries, we offer these standard categories:

  • Arab
  • Asian
  • Black/Black African/Caribbean
  • Hispanic/Latinx
  • White (not Hispanic)
  • Two or more Ethnic Groups
  • Other (specify)

Depending on your service level, these categories can be customized to your organization. If customization is needed, ask your Pulsely Advisor about the change fee.