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Our mission
Building data-driven inclusion
We deliver precise measurements and actionable insights to help you build an inclusive culture.
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Our story
From bold experiments to global impact in culture and people analytics
2016
Intersection Ventures is founded
Born as a startup studio, Intersection Ventures was created by Pedro da Cunha and Pedro Carmo Costa to explore emerging business opportunities. The mission: experiment, learn fast, and build companies that solve real market problems.
2017–2018
Experimentation and early ventures
During these formative years, we launched several initiatives—including the talent platforms Atomic Hire and Tutorean—as we explored different data-analysis models.
2019
Discovering the power of inclusion
Through market research and client engagements, we uncovered a major need: organizations lacked reliable, scientific ways to measure and improve workplace inclusion.
2020
Pulsely is born
With Betsy Bagley, a well-known DEI expert, joining the team, Pulsely was launched—our first venture focused entirely on workplace inclusion. It quickly became the core of Intersection Ventures, evolving into a DEI consulting powerhouse.
October 2020
Our first client: L’Oréal
We kicked off our journey with a global leader committed to inclusion—setting the stage for growth.
2021–2023
Global reach and proven impact
Pulsely grew rapidly, supporting over 250 clients across 15+ countries, helping organizations create more inclusive, equitable, and high-performing cultures.
2024
Fueling innovation with €1.5M seed investment
We raised €1.5M to transform our proven DEI consulting methodology into a scalable software platform—bringing inclusion diagnostics and strategy to more organizations worldwide.
2025
Launch of our People Analytics Platform
Our next chapter: launching a comprehensive platform that empowers organizations to understand, measure, and act on the behaviors that shape culture—enabling better leaders, stronger teams, and more inclusive workplaces.
Pulsely in numbers
Our achievements
45+
Global clients
We've helped over 45 organizations advance their inclusion journey.
32,000+
Employee insights
Over 32,000 professionals have shared their workplace experiences through our diagnostic tools.
25
Industries served
From tech to pharmaceuticals, government to financial services, our solutions span diverse sectors.
14
Countries reached
Our global reach extends across North America, Europe, South America, and the Middle East.
Beliefs and culture
These are the principles that guide how we think, build, and lead—with inclusion at the core.
Our approach to culture
We believe culture isn't just what you say—it's what you measure, nurture, and intentionally build. Data-driven insights create the foundation for meaningful transformation.
Inclusion as competitive advantage
Organizations with highly inclusive cultures see 2.3x higher cash flow per employee and are 1.7x more likely to be innovation leaders in their market.
Leadership sets the tone
The behaviors your leaders model daily determine whether employees feel they truly belong. Inclusive leadership isn't optional - it's essential.
Psychological safety drives performance
Teams where members feel safe to take risks outperform others by 23% in productivity and show 67% higher employee retention.
Belonging creates engagement
When employees feel they can bring their authentic selves to work, engagement rises by 83% and absenteeism drops by 62%.
Measurable impact on business outcomes
Culture transformation isn't just good for people—it delivers clear ROI through improved recruitment, retention, innovation, and customer satisfaction.
Who is behind Pulsely
Get to know who is building the future of workplace culture
Betsy Bagley
Co-Founder and Inclusion Specialist
Pedro Carmo Costa
Co-Founder & CEO
Pedro da Cunha
Co-Founder & COO
TRACY ROLLING
Head of product
JACK BENTON
Chief Scientist
MAFALDA GAMEIRO
Project manager
IVAN ROCHA
Head of growth
MAILIN HÜLSMANN
Product designer
MARIA BOTTO
Designer
TIAGO CRUZ
Developer
RHEA CUNHA
Copywriter
Our investors
Who believed in Pulsely
Our offices
Where you can find us
Lisbon
R. de Borges Carneiro 61A
1200-617 Lisboa - Portugal
London
36 Edith Grove
Chelsea, London
SW10 0NJ
Remotely
The Pulsely platform has been extremely helpful in understanding our team and their needs in a responsible way that protects their confidentiality and ensures data we can rely on to design interventions.
Ren Gaffney
General Counsel
When our company launched its DEI effort, we knew we needed comprehensive data to help guide our decision-making.
Mike O'Malley
SVP Government & PR
In my 20+ years in the industry, I have explored several assessments and Pulsely is the one that I felt most closely aligns with the concept of inclusion I believe in.
Dr. Linda G. Wiley
CEO
The data as well as the data presentation helped me greatly to pinpoint challenges and opportunities and engage with senior leaders in the business. We've reached a higher level of awareness of the topic.
Anneke Beerkens
Head of Inclusion and Belonging
The whole process was very straightforward and we had their support in communicating and engaging our employees. Pulsely DEI survey has original questions that lead to interesting reflections. The final report highlighted our strengths and weaknesses that allowed us to create an action plan.
Fernanda Pires
VP of People and ESG
Pulsely did a fantastic job listening to our needs, and walking along side us in our DEI journey. The turn around time on our results were extremely fast and the report was clear, specific, and easy to explain. We feel like we have a better understand of where we are at so we know where we need to go.
Megan Donecker
DEI Strategy Officer