We believe the most effective benchmarking data is internal data. It is critical that you assess your baseline and identify where inequities may exist. Identifying and addressing those inequities before they become a liability is a priority. After implementing solutions, you will then measure your progress toward closing those gaps and continue to monitor and re-prioritize your other metrics. Making progress toward your goals is the ultimate purpose of benchmarking.
Of course many companies find that benchmarking against their competitors is a useful motivation. One important caveat is to not let the results of external benchmarks provide a false sense of reassurance. Being a leader in a lagging industry is nothing to brag about. All it takes is one committed competitor to make progress and you have lost your advantage; without momentum it may take you longer than you expect to regain your leadership position.
Whenever external benchmark data is publicly available, we provide industry and geographic benchmarks.
Our data science team will collect the most relevant and recent data. Benchmarks will be presented alongside your data in the Pulsely app and in ad hoc reports.