Pulsely Sessions: Designing a Winning DEI Strategy

Fri, Feb 3rd, 2023
14:00-15:00 (GMT)

​A successful diversity, equity and inclusion (DEI) strategy can help organizations make the best use of their resources to achieve real progress in creating a diverse, inclusive and equitable workplace and work culture.

To design a successful DEI strategy, DEI leaders should focus on key building blocks such as securing leadership commitment, defining clear goals and metrics and ensuring employee engagement.

Zain operates one of the most comprehensive DEI programs in the Middle East. Since its introduction, Zain’s DEI initiative has become a key part of the fabric of the company, transforming how it hires, plans for succession, develops its people, and ultimately creates a vibrant and inclusive culture.

Recently, Zain has been recognized as having the 'Best Diversity & Inclusion Strategy' in the Middle East at the Future Workplace Awards 2022, held in Dubai on 15 November, organized by the UK based Informa Connect, a member of the FTSE 100.

In this session, we discussed how Pulsely helped Zain bring their DEI strategy to the next level with a data-centric approach and science-backed framework.

Guest Speaker

Maryam Saif is the Group Chief Diversity, Equity & Inclusion Officer of Zain, responsible for defining, nurturing and cultivating diversity and inclusion within the organization. Under her leadership, Zain has built initiatives that foster creativity, innovation, education, diversity, wellbeing and inclusivity.


Betsy Bagley is Pulsely's Co-founder and DEI Director. She has over 30 years experience in data collection and strategy development. Betsy’s expertise is examining patterns in data to reveal opportunities for action and shed light on the differential experiences among demographic groups that often go unidentified in standard employee surveys.

Pedro do Carmo Costa is one of the co-founders and CEO of Pulsely. He has several years driving business innovation and leveraging the power of collective intelligence. He is passionate about bringing science to D&I and liaising it with business performance.

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